As a small or medium business (SMB) owner, your brand reputation is everything. Building trust with potential customers is critical, but to establish that rapport you first need incoming business. But how do you stand out in a crowded market as consumers tighten their belts?
One solution is the Google Guaranteed badge. If you’re unfamiliar, think of it as a stamp of approval from Google, one of the most trusted brands in the world. Let’s break down how to get one of these badges and how it can benefit your business and customers.
What is Google Guaranteed?
The Google Guaranteed (or Google Screened) badge is a certification offered to businesses that pass Google’s screening and verification process through its Local Services Ads program. If you earn this badge, it signals to your potential customers that Google has checked your licenses, insurance, and background, depending on your service category.
Importantly, suppose a customer finds a business via Local Services Ads and isn’t satisfied with their service. In that case, Google may reimburse them for the amount of the initial service—up to $2,000 USD. This guarantee offers peace of mind for potential customers, making it easier for them to buy from/hire you right off the bat.
Why Should Your Business Get Google Guaranteed?
Increase Customer Trust: When potential customers see that you’re Google Guaranteed, it immediately instills a sense of reliability. In industries where the competition is fierce, this badge can set you apart from competitors who haven’t gone through Google’s verification process. Don’t underestimate the power of this checkmark. Customers are more likely to choose a business that Google has vetted for professionalism and quality.
Higher Visibility in Search Results: With the Google Guaranteed badge, your business gets priority placement through Local Services Ads, meaning you’ll show up higher in search results. Plus, when customers use tools like Google Assistant or Google Home to search for services, they’ll hear that your business is Google Guaranteed, further elevating your profile.
Improved Customer Confidence: The Google Guarantee reassures customers that Google will back them up in case they aren’t satisfied with a product or service. This safety net makes it easier for people to take a chance on a new provider, giving you a better opportunity to win new clients. The fact that Google may reimburse them for unsatisfactory work is a powerful form of consumer protection.
What Google Will—and Won’t—Cover
While the Guarantee’s safety net boosts consumer confidence, there are a few limitations to keep in mind. This coverage only counts for the “initial service” booked through Local Services Ads. It won’t apply to add-ons or future projects, property damage, or issues like dissatisfaction with pricing or provider responsiveness. However, the key takeaway is that this program ensures customers are protected against poor-quality work, encouraging them to book your services with greater confidence.
By becoming Google Guaranteed, you’re showing potential clients your commitment to quality service while giving them a risk-free reason to choose you over the competition. The program also protects you as a business owner from false or misleading reviews or content about your business. It’s an excellent, two-way protection for everyone involved.
How to Become Google Guaranteed
To get your business Google Guaranteed, you’ll need to go through a verification process. Here’s a quick overview of what’s involved:
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Background Checks
Google screens your business, owners, and sometimes service professionals. Depending on your service category and location, this could include business entity checks, owner background checks, and/or license checks. Some business types may require advanced verification involving a more in-depth review.
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Verify Licenses and Insurance
Google will also verify that your business holds all required licenses, insurance, and certifications. This varies depending on the state where your business operates.
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Customer Reviews and Ratings
Once you're live on the Local Services platform, Google will collect ratings and reviews from customers who book services through their ads. These reviews can impact your visibility on Google, so maintaining a high level of service is crucial.
Getting the Google Guaranteed badge not only helps you stand out in search results, but it also offers your customers added peace of mind, knowing that their satisfaction is backed by Google itself. By investing in this certification, you’re building trust, increasing your visibility, and showing your commitment to delivering top-quality service.
Ready for the Next Step?
The first step to becoming Google Guaranteed is either registering your business or, if already registered, logging into your Google Business account to begin the verification process. You can get started on either step here.
If navigating Google’s verification process feels overwhelming, you’re not alone. But don’t worry—help is at hand. At 143 Berkley, we specialize in helping SMBs build their marketing presence, including guidance on becoming Google Guaranteed (not to mention our array of other fast, affordable marketing services).
Ready to elevate your SMB marketing with a hungry team of experts? Contact us today.
