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Why Should Small/Mid-Size Businesses Invest in Video Marketing?

Why Should Small/Mid-Size Businesses Invest in Video Marketing?

If you’re a small and mid-size business (SMB) owner who sees video marketing as out of reach, you aren’t alone. This isn’t Hollywood, after all. However, CISCO found that by 2022, 82% of global consumer internet traffic was for video. That figure is only expected to grow.

We understand the need to make a significant impact without breaking the bank. Ironically, video can be an extremely cost-effective tool even though it may appear complicated and costly. Here’s our case for why you should reconsider investing in video marketing for your SMB.

Video is Time is Money is…Video?

As an owner of an SMB, we don’t have to tell you time is a precious commodity. According to recent statistics from Wyzowl, 30% of people listed a lack of time as a significant obstacle to creating video content for their businesses. The demands of managing daily operations, addressing customer needs, and navigating the ever-evolving business landscape can leave little room for tackling the intricacies of video production. However, 91% of businesses used video as a marketing tool in 2023 (and 70% of ‘non-video-marketers’ planned to start online video marketing in 2023). This is where partnering with professionals becomes ideal.

The ROI of Video Marketing

Started with Video Marketing:

Embarking on a video marketing journey can be intimidating, especially for those unsure of where to start. In fact, 18% of people admit not knowing how to begin. We totally understand: scriptwriting, lighting, filming, sound, editing, and publishing—it’s a lot. The best way to get over this barrier is by working with seasoned professionals. For instance, our team can collaborate with you on any or all of the steps we just listed. It’s possible to embark on video production yourself, but this direction often leads to the same tradeoffs as other creative projects where little to no spending on professional help means a lower-quality end product.

Even “One” Professional Video Goes a Long Way:

The ROI of video marketing doesn’t end with increased engagement. You should also consider how far a single video can go. For instance, one video can be published on your website’s homepage, shared on any social accounts, integrated into email campaigns, and, of course, used for television advertising. If you invest in creating a longer video (5-10 minutes, for example), that long version can be divided into shorter clips. The right script and editing will result in bite-sized snippets that can combine into a coherent single video, and vice versa. So at the end of the day, your investment in “one” video turns into the creation of a series.

To tie things up: we hope you no longer view video marketing as reserved for large corporations with hefty budgets. Small and mid-sized business owners can (and should) see video as an accessible tool for growth. A lot of that accessibility comes from working with the right videographer, but a good partnership results in an affordable, high-quality, and endlessly useful asset to marketing your business.

Want to cut the search for a video team short? Message us to learn about our services ranging from ideation and script writing to filming and editing, and everything in between.