Marketing, PR, and Advertising: What’s the Difference?
You’ve heard the terms marketing, advertising, and PR—but how are they different? Every business owner should understand these terms, so this blog covers the nuances between them and the unique role of each. You’ll also learn about relationship-building vs. persuasion and the power of diverse communication channels. This read is your shortcut to strategic promotional success.
Why Should Small/Mid-Size Businesses Invest in Video Marketing?
If you’re a small and mid-size business (SMB) owner who sees video marketing as out of reach, you aren’t alone. This isn’t Hollywood, after all. However, CISCO found that by 2022, 82% of global consumer internet traffic was for video. That figure is only expected to grow. We understand the need to make a significant […]
Concert Fundraiser for Black Pine Animal Sanctuary: 143 Berkley is a Proud Sponsor
We’re delighted to announce that 143 Berkley is sponsoring the Hubie Ashcraft Band concert fundraiser on March 22, 2024, at the Sylvan Cellars Event Center & Tasting Room in Rome City. This incredible event will support Black Pine Animal Sanctuary and promises a great show and an opportunity to make a difference. All proceeds will […]
Embracing the Heart of Community: Why We Love Grassroots Marketing for Local Impact
In the ever-evolving marketing landscape, getting swept up in the whirlwind of digital campaigns, SEO, and social media reach is easy. While these strategies undoubtedly have their place, sometimes the most profound impact comes from the ground up. At 143 Berkley, we sincerely appreciate grassroots marketing, and here’s why we love to harness its potential […]
4 Reasons ChatGPT is a Marketing Tool, Not a Marketer
The rise of AI tools like ChatGPT has opened new doors to creativity and efficiency in the marketing world. These tools excel at generating content, providing a strong foundation for marketing strategies. But they are not a replacement for the human touch that skilled marketers bring. Here are four reasons AI should be viewed as a tool, not a marketer.
Boosting Your Business with Lead Magnets: A Step-by-Step Guide
In the marketing world, the term “lead magnet” often gets tossed around, but do you truly understand its power for small and mid-size businesses? This article will explore why lead magnets are essential and guide you on how to use them effectively. What is a Lead Magnet? A lead magnet, often referred to as “gated […]