Online Reputation: Essential for Small Business
This won’t come as a surprise but your brand’s online reputation can make or break your business. Do you know where you stand when it comes to building trust with potential customers before they buy from or contact you? If not, that’s okay! This is where online reputation management (ORM) comes in. But what exactly […]
Strong Visual Identity: Key to Brand Design
As a small/mid-sized business, it can feel daunting to cut through the marketing noise of competitors to stand out. These days everyone has a “brand” and is vying for attention. But why? Well, the short answer is that a strong brand identity lets customers know they can trust you. One of the quickest ways to […]
Is Google Ads Right for Your Small Business? Pros, Cons, and Alternatives
As a small business owner, it’s easy to see Google Ads as a magic solution to get more customers in your door and make your phone ring off the hook. After all, it’s one of the most widely used advertising tools. But the reality? Google Ads is equally an art and a science. While it […]
The Pros and Cons of Outsourcing Your Marketing Efforts
Weighing marketing spend vs potential ROI is a decision as old as time (well, maybe not time—but definitely as old as business). But goals are important, especially when your business is growing. The very next tough decision: how do you execute on your plan to make your marketing spend hit those revenue goals—do you hire […]
The Wonka Event Fiasco: A Case Study for AI Responsibility in SMBs
Hire a freelancer with confidence: Pay-per-Project or Retainer? Learn pros and cons of each approach to make the right choice for your business.
Why Your Small/Mid-Size Business Needs Google Guaranteed
The rise of AI tools like ChatGPT has opened new doors to creativity and efficiency in the marketing world. These tools excel at generating content, providing a strong foundation for marketing strategies. But they are not a replacement for the human touch that skilled marketers bring. Here are four reasons AI should be viewed as a tool, not a marketer.